Market
Netflix and Microsoft rework their advertising deal
Netflix is lowering ad prices as part of its restructured advertising partnership with Microsoft, the Wall Street Journal reports.
The renegotiated deal will see Netflix sell ads through other partners in addition to Microsoft, the report adds.
The streaming giant is also looking to reduce the revenue guaranteed, the report adds.
Netflix selected Microsoft last year to provide technology and sell ads on its behalf. In turn, Microsoft offered to pay a “revenue guarantee,” to Netflix.
